As one of the primary names in media and communications, Calinos aims to be a leader in every sector it operates in.
Digital Product Placement is an advertisement method which allows both local and international brands to easily integrate themselves into the TV programmes with an already proven record rating-wise.
Calinos Group, who regards this method as a very important tool, is partners with one of the leading visual technology companies in this field, SeamBI. Thanks to this partnership, Calinos is able to offer it’s services to the marketers who have target markets with high economic importance such as MENA, BALKANS, CIS and BALTIC.
This method, which integrates the flexibility of the digital world and the effectiveness of product placement, presents the marketer a higher feedback rate and a more positive response. It is a very economic and effective instrument. It is different from conventional marketing as this method allows the marketer to integrate it’s brand basically into the script, especially on the scenes on which the viewer focuses. Studies run by Nielsen also show that product placement method increases the viewer’s awareness of the brand.
The viewer’s participation in the product placement method is higher than it is in the conventional advertisement methods. It also presents the marketer an opportunity to run a DVR-proof campaign.
If the brand is placed on a movie or a TV show, at first, the available spots to integrate the brand inside the related show is determined. If the related show is a TV series, one episode is enough to perform the discovery.Step 2: Preview of the Visuals:
The visuals of the brand which are provided by the marketer and are suited to the requirements determined by Calinos, get integrated to the content and presented for the approval of marketer.Step 3: Delivery of the Prepared Product:
Lastly, the related content, which is prepared in accordance with the previous comments and the revisions of the marketer, gets sent to the marketer as soon as possible. The approval of the marketer is enough to go ahead and send the content to the broadcaster.Step 4: Viewing Report:
After the campaign is finished the viewing report of the scenes with product placements is prepared. A detailed reporting will be charged an extra cost whereas the standard reporting is free.
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