MMB Media Marketing was established in late 1999 as a result of our barter relationship with television channels, which allows Calinos to sell movies in return for television advertising space. MMB was designed to smooth the interaction by working together with other marketing agencies to sell the bartered space to major advertisers on the TV channels that Calinos Entertainment works with. Hence, there is synergy between MMB, Calinos Entertainment, the advertisers and the television channels.

In 2005, MMB is planning to barter with Turkish channels and foreign cable channels throughout Europe, especially Germany.